Fake Support

Everyone loves and supports you until it's time to physically do it. It ranges from a simple retweet or like to an appearance or open ear. You can't help but to think if maybe they missed it on their timeline, if they really don't like it or if it isn't "cool" or popular enough to mention.

I'm no expert but word of mouth will probably remain the best form of advertising and marketing. What I do know is that I'm more likely to check something new out if a friend or relative is the one who tells me about it. Why? They are verifiable. Someone you know vouching for something is sometimes all it takes for you to at least check it out.

These days, everyone is so stingy with support as if there's a limit to the number of things and people you can support at the same time. How do you think small business grow? I'll wait. It's pretty obvious that everyone doesn't have some major entity backing them out of the gate or a whole lot of money to spend on advertising as well as all of the other things that come with owning and operating a business. This goes for lemonade stands to liquor stores to international chains, they all started somewhere. "A dollar and a dream" is a start but it definitely takes more than that. You need determination, perseverance and of course, the support of others. The biggest battle is usually getting up enough courage to even start a journey you may fail. Second to that is telling those around you who you think will support you with no doubts. People are quick to nod and be "Yes men" but imagine only 2 of the 10 people you told supporting you 100%. What is a song that no one listens to or a book that no one reads? That has to hurt.

The funny/sad part is, people are so quick to criticize large corporations because of their business practices and lack of morals yet no one supports local business. More importantly, Black owned businesses fail at a significantly higher rate than any other race. You (myself included) can't complain about things you aren't willing to help change. Each one teach one. I can post a picture at the beach or going out for the night and get 100 likes with no problem but if I advertise and promote my business or that of another, getting 20 likes is a struggle. Why?

Excuse us if we're sensitive about our shit. Show real love or keep the fake stuff to yourself.